How to be a copywriter

advertisers-titles-work-headlines-copywriter-collective

DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…

writing-business-bad-copywriter-collective

Writing business we-wee is bad – but what about me-mee?

Content & Strategy

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…

write-copywriting-brief-gets-results-copywriter-collective

How to write a copywriting brief that gets you the results you need

Copywriting Skills

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…

seo-copywriting-after-write-copywriter-collective

SEO COPYWRITING: WHAT TO DO AFTER YOU WRITE

SEO

On Monday, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn’t…

seo-copywriting-readers-should-come-first-copywriter-collective

SEO COPYWRITING: WHY YOUR READERS SHOULD COME FIRST

SEO

Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that’s backed with no reader-friendly strategy will just give your site a high bounce rate. You…

brain-dumps-prioritization-productivity-beginners-guide-done-copywriter-collective

Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done

Work Habits

I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…

referral-marketing-best-copywriter-collective

Why referral marketing is the best marketing

Freelancing

As a freelancer, one of the best ways of marketing your business is through referral marketing relationships with complementary services or products. The key here is to do your research and make sure you partner with like-minded people. As…

content-marketing-waste-time-copywriter-collective

Is Content Marketing a Waste of Time?

Content & Strategy

She was summoned to the office. Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about. It wasn’t good. It was 6 months into a 12-month digital…

find-genius-digital-world-copywriter-collective

How to Find Your Genius in a Digital World

Freelancing

“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and…