How to be a copywriter

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Creative Play and Rejecting The Don Draper School of Idea Generation

What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they? Devoid of any real meaning. As a Contenty-copywriter type, I often (to my delight) get pulled into creative…

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May Competition: Best Out-of-Office Reply

News

Spring is finally here and you know what that means...we are that much closer to summer holiday! Copywriting competition is now closed! And the winner is... Fraser! I’m lounging on a yacht near Kos Address your nonsense to your boss Got…

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MEET EMMA, AN ENGLISH COPYWRITER IN PARIS

News

Let us introduce you to Emma Brooke, one of our native English copywriters. She writes creative, compelling copy designed to entice new customers, excite old ones and persuade those hovering somewhere in between. After six years working both…

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Design and copy: dance partners not petulant divas

Copywriting Skills

Imagery and words need always to go hand-in-hand to create truly compelling content. But there are times you see examples of them being created separately and then forced together. Stories are now built up from a multitude of creative assets,…

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Slovenian Advertising Festival (SOF) smokes like the ‘90s

News

Copywriter Martin Mol recently attended the Slovenian Advertising Festival and shares his thoughts about it. Where the hell is Slovenia? It’s the first country in the Balkans straight ahead if entering from Austria or turns left somewhere…

What Does the Word Copywriter Mean in 2018?

Copywriting Skills

Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing. Today, the role of a copywriter has many nuances that are often left out of its basic definition. Meanwhile, in less nuanced terms, we’ve seen…

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The Top 5 Smart Drugs for Writers

Copywriting Skills

Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while…

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Competition: Alternative World Cup Slogan

News

Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it's World Cup time again.…

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7 communication habits that will make everyone, including you, happier

Work Habits

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…