How to be a copywriter

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Copywriter of the Week : Gary

Introducing our copywriter of the week, Gary... I owe my career in advertising to Iron Maiden. Yes, that Iron Maiden: the long-haired, leather-clad rock band famed for The Number of the Beast and the scary animatronic mascot that graces their…

AI Summaries Are Stealing Your Clicks: How to Stay Visible

Copywriting Skills

Search is changing under our feet. A strong ranking once meant a near-certain click, but today many readers get instant answers from AI-generated summaries at the top of the page. Sure, it’s convenient for users, but tough on copywriters…

Boosting Creativity and Reducing Mental Clutter: A Guide for Creatives

Copywriting Skills

Creative professionals thrive on fresh ideas and clear focus. Yet in our hyper-connected world, it is easy to feel mentally cluttered, distracted, or stuck in a rut. This guide presents five practical, research-backed strategies to boost creativity…

The Ultimate Event Copywriting Guide for 2025

Copywriting Skills

Event copywriting is the well-balanced act between marketing an event and engaging your attendees. It’s the words you plop onto your brand’s or client’s website on the event page, the follow-up emails, the socials, and every other word…

Storytelling Marketing: What Is It and How It Works?

Copywriting Skills

Storytelling is a part of old, traditional marketing. It has been around since its early days. Still, its biggest rise took place in the digital age. It particularly gained momentum with the growth of social media and content marketing. Why?…

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Controversial Copywriting: When Brands Get It Wrong

Copywriting Skills

In case you missed it, the internet spiraled last week. It wasn’t because of a Coldplay kiss-cam, nor was it to do with the genocide. The internet went into turmoil over a pair of jeans. Why Copywriting Still Holds Power in Marketing Campaigns Words…

5 Copywriting Rules to Boost Your Conversion Rate Now

Copywriting Skills

At present, attention is currency, and the right words can make or break a sale. Your copy, whether a product description, email, or landing page, is often your only chance to connect and convert. Still, many marketers dive in without understanding…

A Copywriter’s Step-By-Step Guide to Omnichannel Marketing

Copywriting Skills

Here’s your step-by-step guide to using omnichannel marketing, tailored for copywriters. I hate to be the bearer of bad news but, posting content on your socials, sending out a couple of well‑written newsletters and then praying to the…

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UX Has a Soul (And It’s Not AI): Why Your Micro-Copy Needs a Human Touch

Copywriting Skills

During my evening doom scroll, I came across a creator, who happened to be a UX Copywriter. During her 2-minute recording, she detailed why companies won’t suffice with AI being its in-house copywriter. Yeah, yeah, I know. It’s all every…