How to be a copywriter

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Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

When I first started blogging I cared most about how many people visited my blog. I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in…

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11 Awesome Tactics and Tools to Grow Traffic That Sticks

Copywriting Skills

To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free. And…

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Agency Copywriting Versus Low-Cost Freelance Websites

On sites such as freelance.com and upwork.com, you’ll find countless writers of good English happy to write your copy for as little as .10/word. Some who write from countries in South Asia or elsewhere will work for even less. Many are native…

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15 Types of Copywriting Clients Who Suck

Copywriting Skills

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. I…

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How to evaluate a copywriter

Copywriting Skills

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right…

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12 Marketing Automation Hacks That Will Surprise You and Boost Your Business Growth

Freelancing

Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing.…

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Copywriting Competition: Non-Religious Christmas Card Greeting

News

The endless crowds at the seasonal sales, the untangling of Christmas lights, wondering how many Christmas songs will be stuck in your head before the month is over...Yep, it’s that most wonderful time of the year: Christmas! Of course, these…

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Crappy Music and Caffeine for Better Content Writing

Content & Strategy Work Habits

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…