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How to be a copywriter

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Advertising Copywriting Skills

When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago. It’s a beautiful piece of all white, real estate space where one can inform the…

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3 Tips to Increase Your Email Marketing Open & Click Through Rates

Copywriting Skills

No one would deny that it’s more challenging than ever to get your recipients to even notice your emails - far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never…

professional-turning-browsers-buyers-copywriter-collective

What a Professional Copywriter Knows About Turning Browsers into Buyers That Your English Teacher Would Slap You Silly for Doing

Content & Strategy Copywriting Skills

When writing web copy or web content, you have just eight seconds to rivet your visitors into place. Here’s how to put your web visitors on a slippery slope that carries them along to the destination you want them to reach and the decision…

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Can the Job Hunt Be…Fun?

I left my job [a few months ago]. I was surrounded by talented, wonderful people and don’t regret my time there (so much so that I’m now freelancing with them), but ultimately, it just wasn’t the right role for me. So here I am,…

Staying True to Your Brand Message Globally

Branding Transcreation

Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting, brainstorming and approvals – taking up time from a wide range of people.…

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The “R” Effect

When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power. The "R" Effect... Today…

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Why you need to think first and write later – especially for business

Content & Strategy

“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page…

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How to Create a Company Slogan that Will Get You Noticed

Branding Copywriting Skills

I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…

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Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in…

See our freelance copywriters

Pamela

American Copywriter

Lives in New York, USA

I’m a high impact, low drama conceptual writer who learned from the best at top NY shops. I put lumps in throats, plant laughs in bellies and even... Read more

BeautyFinancialHealthcareTelecoms

Hugo Filipe

Portuguese copywriter

Lives in Lisbon, Portugal

I write because I can't help it and that leads to producing content, being a copywriter, developing strategic thinking and just being creative... Read more

Simonetta

Italian copywriter

Lives in Milan, Italy

In 20 years I've produced many commercials, print ads, outdoor campaigns, radio commercials and websites, and created communication strategies for... Read more

Danny

English copywriter

Lives in Shangai, China

Influenced by western culture and academic education, I'm a copywriter in China who specialized in adapting copy-writing from foreign languages to... Read more

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