copywriter-collective

How to be a copywriter

storytelling-x-factor-sales-copy-presentations-copywriter-collective

Storytelling – The X Factor in Sales Copy and Sales Presentations

Copywriting Skills

An important tactic I have learned from the leaders of direct response marketing and writing is the use of stories when writing sales copy. It’s often said that“Facts Tell but Stories Sell!” From my experience of writing sales copy, this…

building-great-rapport-thank-you-copywriter-collective

Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…

improve-mental-thoughness-copywriter-collective

10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…

new-creative-person-copywriter-collective

Who Is the New Creative Person?

Copywriting Skills Work Habits

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…

learn-from-holden-caulfield-copywriter-collective

What you can learn from Holden Caulfield

Content & Strategy Copywriting Skills

By J.D. Salinger (written in 2009) While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…

style-elements-copywriter-collective

The Elements of Style

Content & Strategy Copywriting Skills

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…

customers-dont-care-about-copywriter-collective

Your customers do not care about you

Content & Strategy

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…

keep-eye-prize-traffic-copywriter-collective

Keep your eye on the prize: the traffic

Content & Strategy

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…

multicultural-transcreation-challenge-copywriter-collective

Multicultural Copywriting & Transcreation – A Bigger Than Bigger Challenge

Content & Strategy Copywriting Skills

The release of the iPhone 6 has created lots of social media buzz in the cyber world, including in Chinese social media. The simplified Chinese translation (for Mainland China market) of the slogan “Bigger than bigger” (translated to “比更大还更大”),…

See our freelance copywriters

Dominic

English Copywriter

Lives in London, UK

Big ideas don’t need big budgets. They need big thinkers. And Dom thinks BIG. A creative heavyweight who really gets it, and his clients' needs. ... Read more

AutomotiveFMCGFood and DrinkIT/Telecoms

Brian

American Copywriter

Lives in Minneapolis, United States

Brian’s a veteran Copywriter and Creative Director. He’s mastered a wide range of tones having worked on everything from high profile beer... Read more

FinancialFood and DrinkTechnology

Peter

American Copywriter

Lives in Los Angeles, USA

I’m a Creative Director with 12+ years of ad agency experience developing concepts and campaigns for Google, Honda, Disney, T-Mobile, Captain... Read more

AutomotiveB2BEntertainmentSport

Alejandro

Spanish copywriter

Lives in Barcelona, Spain

Currently, I’m working as a Marketing Spanish Copywriter for Privalia & Vente-Privee, two e-commerce fashion retail companies in Spanish and... Read more

AutomotiveEntertainmentGovernment