How to be a copywriter

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Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…

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8 steps to success with SEO copywriting

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what…

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3 Keys to Writing Love-Based Copy

Content & Strategy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that…

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10 Ways to Create an Effective Call to Action

Advertising

What exactly is a Call to Action? You may have heard it called by its acronym, CTA. No matter what you call it, your CTA is exactly what it implies, a specific and actionable direction given to your reader. Therefore, their purpose is to become…

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Copywriting Resources for the Busy Business Owner

Branding Content & Strategy

Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning. But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written. …

If You Have a Great Brand, Do You Still Need Copywriting?

Content & Strategy

Hey there friend, I've had this discussion a few times lately, and I wanted to bring the results to you. "Do I really need copywriting when I have a great brand?" I certainly understand where this comes from. When you have a great brand,…