How to be a copywriter

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3 Copywriting Mistakes That Make Your Cold Emails Look Stupid

Do your prospects take your cold emails seriously? Are your emails creating excitement and a desire to do business with you, or are your prospects forwarding your messages to all their friends in the office so they can laugh when they reread…

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How Would Aristotle Have Designed Your Website?

Copywriting Skills

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…

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Website Marketing – Skip Class & Hire a Copy Writer

Content & Strategy Copywriting Skills

The Federal Government is the biggest spender in the world. While the budget is set at about $4 trillion, after taking out defense and social services, etc., we find that everyday product and services spending is about $500 billion. Much of…

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How to Write Special Offers They Can’t Refuse

Content & Strategy

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…

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Write Your Sales Content with a Go-Giver Attitude!

Content & Strategy Copywriting Skills

Not a month goes by where someone doesn’t ask me, “Casey, what’s been the biggest ch ange in sales writing over the last five years?” My answer is always simple: “Copywriting has shifted from being a one-way monologue from companies…

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How to Write Super Sharp Bullet Points!

Content & Strategy

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…

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Two More Steps to Getting Great Testimonials

Copywriting Skills

Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. Last week I revealed the first three steps in my five-step formula,…

5 Simple Steps to Great Testimonials

Content & Strategy

When it comes to selling your book, product or a service, testimonials from respected industry experts are pure gold for your marketing campaign. And they’re much easier to get when you follow my simple five-step formula. In this post I’m…

Use Sales Copy to Detail Your Product’s Value

Content & Strategy Copywriting Skills

When you really boil it down, every product or book exists to solve a problem or meet a need of some kind. Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing…