How to be a copywriter

Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential. The reason? Because your target audience may not…

You know it’s important to fall in love with your customer. Or perhaps you don’t. There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This…

In business, we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally. We all have heard…