copywriter-collective

How to be a copywriter

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Inside the blog content ideas funnel

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space. Not…
emotional-content-copywriter-collective

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
content-writing-copywriting-journalism-copywriter-collective

Is Content Writing About Copywriting or Journalism?

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters  looked…
online-writing-tips-copywriter-collective

Online Writing Tip 1: Kill Your Darlings

"In writing, you must kill your darlings." - William Faulkner While the quote's origin is ambiguous, the power of the message is the same. Whether you're writing content for your website, your latest blog post, or a cold sales email, being…
online-writing-tips-learn-social-media-copywriter-collective

Online Writing Tip: Learn From Social Media

Social, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter. Social media can…
tell-tale-signs-smarter-average-copywriter-collective

Telltale Signs You’re Much Smarter Than Average

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got. While IQ is far from being the…
start-sharing-social-media-copywriter-collective

Stop Selling. Start Sharing. It’s what social media is all about.

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…
alternative-olympic-slogan-competition-copywriter-collectiveslogan-copywriter-collective

Alternative Olympic slogan competition

Copywriting competition is now closed and shortlist will be announced shortly. What would be a better slogan for Rio than 'Live your passion'? Copywriter Collective says: let the names begin!   With the Olympic Games starting in…
create-rich-content-copywriter-collective

Want to create RICH CONTENT? What’s your plan?

In life, we need a plan. To create rich content, we need a plan.   First of all! There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content?…

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Gemma

Chinese copywriter

Lives in Beijing, China
Majored in advertising and Chinese literature, I have worked in advertising companies as copy writer for 10 years, from local agency to... Read more
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Hugo Filipe

Portuguese copywriter

Lives in Lisbon, Portugal
I write because I can't help it and that leads to producing content, being a copywriter, developing strategic thinking and just being creative... Read more
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Josh

Creative Director

Lives in New York, USA
Award-winning copywriter/creative director with 20 years of experience in broadcast and all digital channels in nearly every category including... Read more
Food and DrinkHealthcareRetailTechnology
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Pamela

American Copywriter

Lives in New York, USA
I’m a high impact, low drama conceptual writer who learned from the best at top NY shops. I put lumps in throats, plant laughs in bellies and even... Read more
BeautyFinancialHealthcareTelecoms
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