How to be a copywriter

How To Be A Brilliant Copywriter In Just 7 Simple Steps

Even a novice will be able to create professional copy and become a brilliant copywriter within hours by following these 7 Golden Rules! Some might call it copywriting, some might call it content writing, but whether you're writing for a…

The science of why setting deadlines gets things done, how Jake Blues knew it, and what it has to do with your productivity and my new blog.

Work Habits

Do you ever put things off? Have you ever had something you needed to do, but just never got round to doing it? Had a piece of work you kept putting off because it ‘wasn’t urgent‘?! Me too! Only last week I realised I’d put something…

6 Lessons From A Copywriter Intern’s First 6 Days

Agency Life Work Habits

Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…

5 Writing Tips Inspired by Hemingway

Content & Strategy

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…

Member update

News

Here is a Member update for Copywriter Collective's freelancers for the summer. - Linkedin: Our Linkedin group has passed 5000 members. Have you used it? It's a great place to find out what's going on in copywriting, find more copywriting…

great-content-writer-copywriter-collective

Traits of-a great content writer

Content & Strategy Copywriting Skills

The New Year is finally upon us and with that: new resolutions, new budgets and new plans, both personal and professional. As you begin to plan for 2015, there is a good chance you will be looking to expand your content marketing strategies.Content…

marketese-sex-page-copywriter-collective

Scannable and Objective: Marketese or Sex on a Page?

Copywriting Skills

“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners,…

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How to Deliver the Perfect Pitch

Copywriting Skills

Whether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro…

finding-blog-writing-style-copywriter-collective

The secret to finding your blog writing style

Content & Strategy Copywriting Skills

There’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or the unique voice you want to use to address your readers. You know it’s important, because…