How to be a copywriter

Why Long Form Content Is Now King.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug 3rd 2015. The upshot is that Google now scans short content…

good-slogan-business-copywriter-collective

How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale…

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Copywriting – 5 Reasons You Should Invest

Content & Strategy Copywriting Skills

5 Reasons You Should Invest in a Copywriter: Copywriting is more than writing, it’s an essential element of any form of marketing, both online and offline. It’s also an art, crafted well, a stellar piece of copywriting can can make or break…

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To Do or Not to Do: When Do We Walk Away from Customers?

Work Habits

In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…

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Making Your Own Success as a Freelance Writer

Copywriting Skills Freelancing

As a freelance writer, making your own success is vital for survival in the field. You’ll spend half of your days cold-calling potential clients, writing email pitches and promoting your business via social media. The hardest part of a freelance…

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Effective Copywriting Tips for the Small Business and Entrepreneur

Content & Strategy Copywriting Skills

So you're already running a small, independent business. Or you're kicking off a thrilling new entrepreneurial venture. Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming…

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Framing Emotive Storytelling in Copywriting for Charities… And Why Guilt Can Be a Bad Idea

Content & Strategy Copywriting Skills

Copywriting in the direct response arena, for charities, can be a pretty tough endeavour - one that relies especially heavily on obtaining emotional response from readers. People are protective of their hard-earned cash, and when you can't exactly…

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How to Write a Rocking Professional Bio

Content & Strategy

Most of us have one. We certainly all need one. They come in all shapes and sizes, and it’s one of the hottest professional pieces of writing you’ll ever do - bingo! Yes, it’s those 3 little letters thrown together known as your bio! In…

4 Little Ways to Persuade Like a Pro

Copywriting Skills

Just think. Wouldn’t it be wonderful if you could always manage to persuade someone to go for your product, nail that oh-so-important interview for that dream job or simply get someone to say “yes” to listen to what you have to say. It…