How to be a copywriter

write-great-website-content-copywriter-collective

How to write great website content for your business

Every business website needs great copy, but writing winning content isn’t always easy. The white, blank page on your computer screen or notepad can leave you feeling panicked and overwhelmed. The longer you stare at it, the harder it gets…

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Being Specific to Create Greater Relevancy and Boost Response

Content & Strategy

Summary: Using specifics in your marketing messages helps you connect with your wellness prospects, build credibility, and generate greater response rates. Google and other search engines love relevancy. They use it to rank web…

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How quitting my job saved my sanity

Three years ago today, I walked away from a reasonably-well paid mid-senior management role into the unknown. For years, I had spoken about going freelance, but had never worked up the courage. Working for someone else was my comfort zone,…

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If you can read your customer’s mind, you’ll make sales

Freelancing

Do sales seldom happen on your site? Do you often scratch your head and think: “Why aren’t visitors buying my wonderful products and services?” Well, scratch your head no more! Because recently I asked some of my favorite bloggers,…

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8 top tender writing tips for a winning response

Content & Strategy

Last week, I spent most of my working hours head down and bum up writing a tender document for a disability employment service provider. It went as smooth as could be expected given a tight deadline and remote client, but it made me think…

Bad Copywriting – Just hire a copywriter next time!

Content & Strategy Copywriting Skills

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…

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Who moved my support staff? The skills you need for a home-based freelance job

Freelancing Work Habits

Last Thursday, around bed time, I learnt a valuable lesson about what it really means to be a freelance copywriter – to run my own little home-based freelance job. And it has nothing to do with writing. I was playing around in the back…

The story of how I went from broke wannabe writer to living the freelance life

Freelancing Work Habits

I always knew I wanted to be a writer. Yet I ended up in a Master’s program in Slavic Linguistics at UC Berkeley. (And yes, I did love it!) Then I had to make a choice: Do I want to continue on with the PhD program or follow my writing…

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Does SEO Stifle Your Ability To Be Creative And Authentic?

Content & Strategy Copywriting Skills

That is a question I get asked all the time, especially because a large majority of my clients are creative and purpose-filled entrepreneurs. The simple is NO. The good news is yes you can be CREATIVE and AUTHENTIC and use SEO. Hooray.…