How to be a copywriter

If you want to be a writer …

Be it children’s stories, literary fiction, web copy, poetry, newsletters, plays, picture books … whatever. There’s a myriad of self-styled experts out there - both on and off-line. Very well-meaning. And just busting to tell you…

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Why good online copywriting makes a difference to your business

I’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s…

Great copywriting is about great sentences

Content & Strategy Copywriting Skills

That great copywriting is all about appealing to the emotions shouldn’t come as that much of a surprise to anyone. However, writing great copy is often easier said than done, with many traps awaiting the inexperienced writer. But why is…

The 4 Things You Must Include in Your White Papers to Engage, Persuade and Convert Leads

Content & Strategy

One of my freelance projects involves finding interesting technology resources and recommending them on a client’s blog. I read a lot of technology white papers and often pass over quite a few duds before I find one that is valuable enough…

Short Vs. Long Copy: 5 Guidelines to Help You Decide

Content & Strategy

It’s easy to find advice on how long copy should be. It’s hard to find specific advice on how long copy should be. You’ll see things like: It’s OK for it to be long, but not too long. The more expensive the product, the…

Easy Copywriting

Content & Strategy Copywriting Skills

I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from…

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4 Copywriting Techniques Every Good Storyteller Already Knows

Content & Strategy Copywriting Skills

Did you know that some great writers like Fitzgerald and Joseph Heller were copywriters before they became famous novelists? Storytelling and writing to sell have much more in common than you might think. Not every good storyteller makes…

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The golden rule to writing great headlines for your sales letters

Content & Strategy

What makes a successful headline? After all, if you don't attract your readers' attention with your headline, the rest of your sales letter is a waste of words. There are 5 important qualities that a winning headline may possess: Self-interest …

So You Want To be A Copywriter?

Content & Strategy

Caught you looking! Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that…