How to be a copywriter

Is a “Copywriter” right? – Copywriter myths

Or does a Copyrighter write? As a Freelance Copywriter who’s been called a lot of things in my time (I’ll save your snorts), I thought it was apt to explore our right, honourable title. And more importantly, what it means to you. Let’s…

Want a SUPERSEKRIT “peek behind the scenes” into the copywriting process?

A couple of clients commented that the copywriting process looks a little like magic to them Here’s what happens from their perspective… They turn up to a Strategy Session with me, armed with nothing but “a bundle of words and a vague…

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10 first steps to a successful freelance career

Freelancing

More and more busy working mums are saying goodbye to the restrictions of a full time or flexible job, and hello to the freedom of freelancing. But how have they done it? And exactly how can you go from paid employment with one boss, to a contacts…

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The Most Powerful Emotive Marketing Words Live In “Us”

Content & Strategy

It’s a big WIDE OPEN web out there… and in today’s online world we’re being encouraged to make it bigger, faster! We’re all being encouraged to blog, share our knowledge and good things will follow. But with blogs, sites, social…

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Lifting Your People: Copywriting Inspiration From The Cloud

Content & Strategy

Language is one of the things that defines as human beings. Our words can make others glow inside, believe and understand something new. Words are the most powerful weapon we have in communicating our messages effectively. The Internet is full…

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Hiring a Blog Post Writer: What You Need to Know

Content & Strategy Freelancing

Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it. In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…

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6 Headline Secrets That Can DOUBLE Your Response

Content & Strategy

If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success. Over the years, marketers have tested what works and what doesn’t…

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Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Content & Strategy

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…

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In response to popular demand

Freelancing Work Habits

People often ask how I keep track of my copywriting work, so here’s the at-a-glance progress chart I use. As each project runs, you simply move Post-It Notes along the grid from left to right. Note that the columns with red headings are…