How to be a copywriter

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How Bewitched Helped me in Becoming a Copywriter

In my household, we sometimes debate the merits of science fiction vs. fantasy. (You’ve got a copywriter and a composer living under one roof so stuff like this comes up.) To make matters worse, I study people and their motivations, even…

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Going with the flow – copywriting to engage the reader from start to finish

Content & Strategy

I’ve not been on a copywriting course. I don’t read every single tips and tricks article that gets published around my area of expertise. My success stems from three things: - Engage the reader, getting an understanding of what the reader…

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Struggling With Your Website Copywriting? Try The Iceberg Theory

Content & Strategy

Copywriting is hard work for anybody other than a copywriter. Add website architecture into the equation and you end up losing 3 things: time, money and sleep. Fortunately there is a solution that will help you. Ernest Hemingway, one of…

9.00 o’clock, Prague.

News

The shy sun makes its short appearance in this Tuesday cloudy morning. “I quit coffee a while ago” João says while enjoying his morning black tea. “Things change” he argues, “we’re on constant evolution”. João is Copywriter…

9 Essential Traits of a Pro Inbound Copywriter

Content & Strategy Copywriting Skills

Whether you’re looking to hire a pro inbound copywriter, or you want to become a copywriter yourself, there are a handful of key copywriting competencies that are essential to inbound marketing. 9. Stellar Research Skills Inbound marketing…

What Does a Copywriter Actually Do?

Content & Strategy Copywriting Skills

What Does a Copywriter Actually Do? When people come to me and ask what can be achieved through copywriting, my answer is always the same: “Anything.” I say this not in an attempt to be elusive or to proverbially blow my own trumpet,…

9 Free Copywriter Tips For You

Content & Strategy Copywriting Skills

When it comes to copywriting, we have to understand that we’re not talking about content writing. They are not the same. However they are connected! Here are some very important and simple tips. Copywriting is the most important part…

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The Often Forgotten Viral Content Marketing Tactic

Content & Strategy

It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range! But I needed…

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How to Write Copy That Sells – Use Benefits

Content & Strategy Copywriting Skills

As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their…