How to be a copywriter

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What is Search Engine Optimization (SEO)?

You’ve heard about SEO. Maybe you’ve read a few articles about SEO. You may even know what the SEO acronym stands for. But, once you truly understand the enormous potential of search engine optimization, your marketing strategy…

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From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…

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Smart Ways to Build High Quality Backlinks: Combine SEO with Content Marketing

Content & Strategy

Combining SEO with content marketing is a no cost method for building high quality backlinks. Backlinking is vital to all SEO plans. Creating backlinks generates and enhances hits. Backlinking generates traffic and helps gain good search…

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Learning Good and Creative Copywriting for humans, or Tell it like it is

Content & Strategy

I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer…

Engaging Readers – Why Copywriters Talk to Themselves

Content & Strategy

I spend most of my working day talking to myself. No, don’t make that face. I realise this makes me sound bonkers, but I spend a lot of time writing. And then I read it out loud. Actually, I mutter. Then I delete, type, mutter some more and…

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Is the Problem Traffic or Copywriting? – Website Traffic Tips

Advertising

I recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients? The first thing we needed to do was some detective work. Why? Because we don’t know if…

Why copywriters are expensive

Content & Strategy

I'm going to make an educated guess about you. You pay a hairdresser to cut your hair and hire a mechanic to mend your car. When your boiler breaks down you get a plumber to fix it. For jobs that you can't do yourself, you employ a professional. Then…

What Should Your Service Fees Be?

Work Habits

Don’t just charge what your competitors charge. Don’t just charge the lowest price. Don’t roll the dice and guess. Instead, do the math. Here’s how… 1. Determine What You Need and Want To Make Part of the calculation…

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3 tips to Improve Website Content

Content & Strategy

What’s more likely to grab your attention? A formal business speech, or an animated friend telling you a story? Well it's the friend, obviously. Because they’ll be talking conversationally and throwing in a question now and then. Actually,…