How to be a copywriter

What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection

Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again. A…

Hampshire Copywriters – Hello, Google!

Copywriting Skills

I’m writing this blog as an exercise in creating website copy that is search-engine-friendly for place names. I want to show how you can blend the key phrases your customers are Googling into natural content. For example,…

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Want to make more money as a freelance full-time writer?

Copywriting Skills

10 reasons to consider copywriting. By Michele Pariza Wacek Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer…

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Good Content Writers are Content Strategists

Copywriting Skills

A good content writer, or content manager, is also a content strategist. It’s all well and good having a multi-skilled tech writer (i.e. one who knows how to code), but you are better off looking for a great communicator. Techie companies…

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How to Write Copy: Step 1, Be a Woman

Content & Strategy Copywriting Skills

A while back, I was invited to contribute something called "How to Write Copy" to the website of a large, well-known women's networking organization with numerous "star" participants and a robust online presence. However, my contact at this…

Hiring a Freelance Copywriter

Content & Strategy Freelancing

If you hire a professional freelance copywriter, you will not just be hiring a good writer. While have sound writing skills is obviously essential for this role, there are more important factors that need to be considered when creating copy…

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Warning: Expect higher click-through rates after reading this article

Content & Strategy Copywriting Skills

Everyone knows that headlines are important so why is so little time spent formulating a headline that will entice yout audience? You cannot deny that headlines are crucial as they work to attract your audience and encourage them to read your…

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Writing catchy headlines and staying credible

Copywriting Skills

I’m a firm believer in evidence-based medicine and credible health writing. I try and sell a message accurately and focus on evidence and facts – even in sales-related health copywriting projects. Sometimes, I need to think of a catchy,…

Copywriting Typos and Why We Don’t See Them

Copywriting Skills

Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that…