How to be a copywriter

best-practices-email-marketing-copywriter-collective

Email Marketing Best Practices: Is It Worth It?

Once in a while you’ll hear that email marketing is dead, but that’s simply untrue. In reality, it’s one of the most cost-efficient marketing platforms out there, and it gets results. “Email has an ability many channels don’t:…

understanding-copywriting-process-copywriter-collective

Understanding the Copywriting Process

Thanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid. It’s a quick look at what…

inspirational-ideas-copywriter-collective

INSPIRATIONAL IDEAS TO GIVE YOUR CONTENT MORE CLOUT!

Content & Strategy

When you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing. To save you a bit of time today, Red…

The Truth about Writing (even Hemingway found it hard sometimes)

Work Habits

I love this quote by Hemingway. It proves that even the most talented writers don’t effortlessly crank out prose so good it makes you want to cry or, if you’re like me, have an apoplectic fit of jealousy. Those of us who write for a…

montaigne-self-esteem-copywriter-collective

Michel De Montaigne and my flagging self-esteem

Content & Strategy

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…

tripadvisor-create-enticing-travel-content-copywriter-collective

How To Use TripAdvisor To Create Enticing Travel Content

Copywriting Skills

Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its…

sell-travel-online-copywriting-copywriter-collective

How To Sell Travel Online With Copywriting That Paints A Picture

Advertising

To sell travel online, a website needs compelling images—that’s a no-brainer, right? But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds…

Freelancing: a Complete Guide to Setting and Negotiating Rates

Freelancing

What's the most common question I receive from aspiring freelancers of all types? "What's the key when setting and negotiating rates?" The question comes packaged in various different guises — whether it is a beginner dipping their toes…

copywriters-be-duped-copywriter-collective

Copywriters: You’ve Been Duped

Content & Strategy Copywriting Skills

Want to develop a six-figure business using your copywriting skills? It’s not easy or quick. It can be fun, as long as you’re willing to roll up your sleeves first and get to work. You’ve been sold a bill of goods by the “laptop…