How to be a copywriter

7 Ways to Polish Your Writing and Get Your Message through as Fast as Lightning to Men and Women from every Walk of Life

How to Become a Lean Mean Editing Machine Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t…

25 tips for writing the user experience

Content & Strategy

So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are…

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How to Design a Killer Book Cover & Skyrocket Your Book Sales

Advertising

E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What…

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Turning down the volume in your digital world

SEO

(or how Steven Gerrard can help you manage social media in 2015). As I was looking forward to 2015 and planning my year ahead I came across this tweet: The third question struck me immediately: ‘What habitual time waster will you eliminate?’ The…

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How quotes can make your written content crisper

Content & Strategy

Using direct quotes from relevant people can help boost the credibility factor of your articles and blog posts. But they are easy to get wrong. Here’s how to avoid that… Just like references in academic writing, quotes add grunt whatever…

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The Writing Life — Can a Broken Writing Plan Lead to Success?

Content & Strategy

As I was getting ready to write this post, I took a look at what happened to my writing plan and goals for 2014. You see, in 2014 had a VERY aggressive plan, wanting to complete a number of books along with regularly writing on the blog.…

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Why it can be OK to use Zimmer frame phrases

Content & Strategy

Most professional business writers turn purple in the face when they read cliché phrases like “at this moment in time,” screaming “why the hell not just write ‘NOW ?'” Yes, I do, too. However perhaps it’s because I’m getting…

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The Writing Life — Take the Pressure Off and Just Create

Work Habits

I’ve been feeling the call to start another novel. This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copywriting for clients and my own biz. Needless to say, starting a novel…

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How to Write Effective Email Subject Lines

Copywriting Skills

Few email marketers pay enough attention to the lowly subject line. Writing the subject line is often the last quick step just before sending the email sent out. Yet those fifty characters could spell success or failure for your email marketing…