How to be a copywriter

writers-imprisoned-copywriter-collective

5 Writers Who Have Been Imprisoned

There is no great genius without a mixture of madness. ~Aristotle Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch…

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Don’t try to sound different, try to sound authentic.

Copywriting Skills

“We don’t want to sound like just another boring service provider." A small electrical company told me when discussing their website content. "We want to come across unique and appealing to homeowners, not just more corporate talk.” My…

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The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing

Content & Strategy

You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…

advertising-learned-guinness-beer-copywriter-collective

Advertising Taught by Guinness

Content & Strategy Copywriting Skills

Advertising taught by Guinness: If you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse…

Is SEO Dead?

SEO

Yesterday, while scrolling through my Facebook newsfeed I saw this headline: “The Top 4 Reasons SEO Is Dead” It’s not the first time a major marketing strategy has been deemed “dead.” Some people have touted that email marketing…

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HOW A ‘DULL’ BUSINESS CAN STILL CREATE COMPELLING WEB CONTENT

Freelancing

Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content. Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging…

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Why this copywriter will never write an article about copywriting

Content & Strategy Copywriting Skills

There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way. Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you…

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3 Easy Ways to Avoid Mind Clutter from Excessive FREE Offers – Keep Focused on Your Goals!

Advertising

xIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action. What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether…

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3 Reasons to Stop Stealing Other People’s Words

Copywriting Skills

The other day I was on the phone with an entrepreneur who KNEW HER STUFF! She is an expert at working with her hands and heavy machinery to create all sorts of interesting products. The extent of my handiwork? Typing 100 words per minute…