How to be a copywriter

offer-motivational-core-copywriter-collective

Benefits: How to Dig Up the Motivational Core of Your Offer

If you want to convince anyone – from the person on the street to the woman in the boardroom – that your product or service is just what they need, you need to promote the benefits of what it has to offer. It’s Copywriting 101. Time…

3 ways to resist the rewrite

Writing copy on a good day with a well known subject usually flows well. It will be read-through on completion and then passed around colleagues for a second opinion. I then arrive at a version that both me and my stakeholders are happy…

write-noisy-environment-copywriter-collective

How to write in a noisy environment

Content & Strategy Copywriting Skills

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…

to-do-after-publish-blog-post-copywriter-collective

What To Do After You Publish A Blog Post: 5 Crucial Steps

Content & Strategy

You’ve painstakingly researched your next blog post based on what your tribe wants and needs to know. You’ve crafted an engaging and relevant article, listening to your soul-voice and relaying the expert knowledge that only you have. You’ve…

get-pay-overdue-services-copywriter-collective

How To Get Clients To Pay For Overdue Services

Advertising

Can you relate? You’re working with a great client. You love the work you’re doing, and your client loves the results you’re providing. But then payment due date rolls around and…crickets. All of the sudden your client is MIA—and…

How Well Do You Know Your Ideal Client?

Work Habits

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…

avoid-pitfalls-launching-website-copywriter-collective

Launching A Website? 5 Common Pitfalls And How To Avoid Them

Content & Strategy

Creating a website for your business is a crucial component of establishing your online presence and yourself as a trailblazing entrepreneur in the international marketplace. But all too often, launching a website quickly transforms from an…

Why are 95% of cover letters not even close?

Freelancing

At Digital Mined we frequently use freelance platforms like oDesk and Elance, and are therefore used to reading through hundreds of applications from freelancers. Despite all this experience, we’re still surprised when really good freelancers…

loosing-money-adwords-copywriter-collective

3 Key Reasons Why You Are Losing Money on Adwords

Advertising

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly…