How to be a copywriter

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Your generic email is making you look like an amateur

Is your email promoting your business or your Internet Service Provider’s? You already know why an unprofessional email address is potentially career-limiting on your resume or LinkedIn profile, but is your username@isp.com email…

What Fine Dining Can Teach Us About Writing

Work Habits

I’m a nut for cooking shows. I’m not talking about drama-ridden, spoon-throwing reality shows, but the ones with absolute masters of culinary experience. Maybe it’s because I can draw so many parallels between great cooking and great…

Interview with a copywriter

Content & Strategy

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…

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Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

Content & Strategy

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…

Convert vision into energy? Write!

Content & Strategy

A lot of entrepreneurs and leaders have a great vision, but struggle to convey it to the people around them. Staff, colleagues and followers will feel attracted to what these visionaries have in mind – yet mutter among themselves that they’re…

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Copywriter Collective Puts Manfrotto’s Website in the Frame

News

The clever writers at Copywriter Collective have been busy in the past couple of weeks, helping leading camera and lighting support designer, Manfrotto, update their online catalogue. Manfrotto is big in the international world of film and…

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Xmas Copywriting competition

News

Describe Santa - Copywriting Contest St. Nicholas, Père Noël, Santa Claus - you’ll never find anyone else who has so many nicknames. No matter what you call him, everyone has their own way to describe this jolly ol’ elf. So for this month’s…

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Thinking outside the block

Content & Strategy

From hand-wringing to bell-ringing: Four key strategies to help news media publishers combat the global ad blocking phenomenon Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a…