How to be a copywriter

10 Simple Tips For Writing Copy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…

Why Facebook Might Beat Google At The Online Advertising Game

Advertising

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two…

Keywords for SEO – how they help your business

SEO

All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work. I’ve written a few articles to give you an idea what your web designer and copywriter are talking…

Five things I’ve learned as a packaging copywriter

Content & Strategy

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…

Tone in Copywriting: Who Hates Hype – And Should You Care?

Content & Strategy

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…

Top Copywriting Headlines Tips

Copywriting Skills

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…