How to be a copywriter

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Basic Copywriting Rule: How to Make the “You Rule” Work for You

There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is…

The confusing world of advertising

Advertising

There comes a time when after years of college studies, specializations, master degrees, courses, workshops, and God-knows how many thoughts of preparing the right answer for the following question you find yourself petrified at that family…

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clients-copywriter-collective

Calling all clients: What makes a good brief?

News

We’re here to make your copywriting project go as smoothly as possible. But it all starts with a great brief. Here’s how to brief like a pro. We work with all types of clients across the globe at Copywriter Collective, from experienced…

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I Noticed A Pattern Behind Why Only A Select Few Online Entrepreneurs Build Profitable Businesses

Work Habits

Back in 2012 I wrote an email to a special group of people. The message was sent to all my past coaching members, everyone who had joined at least one of the three flagship courses I taught during 2007 to 2011. My question was simple: I…

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17 Copywriting Affirmations

Content & Strategy

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your…

5 documentaries to love (or hate) marketing & advertising

Advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…

An Example in Content Marketing

Content & Strategy

When I used to tell people I did content marketing, nobody really understood what that meant. Even when talking with agencies and successful companies, most people think of content as writing, and people think of marketing as advertising. “So…

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What’s a good open rate for email campaigns?

Freelancing

All of us who run email campaigns look at the numbers of people that actually open our hard work and wonder if that’s a good number, or should we just give up? What about the people that didn’t open it? Why don’t they love us anymore? We’re…

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Check my emails, my routine: A day in the life of a copywriter.

Content & Strategy Freelancing

Log on and check my bank account to see whether anyone has paid me overnight. No. Hmph. Check my emails. Some spam (filtered into a separate folder), some newsletters, some invitations to networking events, and a money-off pizza offer. Drive…