How to be a copywriter

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Copywriter of the week : Cedric Giese

I didn’t set out to be a copywriter. Like most things in life, it was the result of fate, timing and a little luck. (Good or bad luck, I’m still not sure.) My first foray into advertising came at a small, 10-person shop in Richmond, Virginia.…

writing-confidence-copywriter-collective

Writing with Confidence: The Myth of Samson

Content & Strategy

There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without wheels. Yet, even if you brim with brio about your talent and…

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Copywriter of the week : Heather Brown

News

My name is Heather Brown, and I’m a copywriter specializing in press releases. While I live near Baton Rouge, Louisiana, I work with clients all over the U.S. and even around the world. I’ve lived in Charleston, Virginia Beach, Norfolk,…

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Copywriter of the week : Diego Aguilar

News

I’m a copywriter, you already know that. But did you know that Michael Jackson and I share the same birthday?... Anyway, let me focus and tell you more about myself for you to consider having me in a project, unless the MJ fact was enough...…

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Copywriter of the week : Adria Triana

News

I always thought I would live all my life in Barcelona, where the sun, the sea, the food, art and life is as pleasant as dynamic, that’s why changing all of this for an 8 million people city at 2.500 meters of height was a necessary sacrifice…

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Copywriter of the week : Tim Williamson

News

Hi, my name is Tim. I came into advertising at the tail end of the glory years. Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet. My old man was a copywriter at a place called Garland Compton…

A Millennial Millieu

Agency Life Work Habits

Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.” The open space echoed with a collective gasp. Heads…

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What is Voice Search? And Why Will VEO Be As Important As SEO?

SEO

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…

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Do you have a Writing Style Guide?

Content & Strategy Work Habits

Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…