How to be a copywriter

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Copywriter of the week: Juan Fernandez

Sixteen years as a creative in nineteen words. Since I was little, Barcelona has always captured my attention. Intuitive. I did not know much about it, but from my snowy native Leon, I idealized the city that greets the Pyrenees from the…

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Mixed reality opportunities: an interview with Jan Jelle de Boer from MediaMonks

News

Copywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality. It's celebration time at the 25th Golden Drum Festival with a day's full program of…

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“Therapy pig” theory: How to get more creative with your business

Copywriting Skills

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…

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Slogan Competition: Black Friday

News

Black Friday is fast approaching. The day where the average citizen descends upon shop entrances before sunrise. Waiting in the shadows of the buildings, brandishing their credit cards, sharpening their elbows and (im)patiently awaiting the…

The Customer Is Always Left

Work Habits

I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My…

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Copywriter of the week : Paul Raphaelson

News

Who I am a copywriter, content writer, and brand writer, and also a visual artist. I’ve written for most media, and for clients of all types and sizes, including Rolex, BMW, and Harman International. My favourite client at the moment is…

Copywriter of the week : Anna Dewis

News

The accidental copywriter I have always loved words. Growing up, I wrote poems and funny skits to entertain my friends but I didn’t know anything about copywriting as a profession until I fell into it by accident when I was working…

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Copywriter of the week : Alan Shanley

News

The Right Words, Belfast: For words that sell! Like many copywriters, I took the scenic route to get to my destination. To be fair, I’m not sure there is any other route available because-let’s be honest-copywriting isn’ta profession…

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Copywriter of the week : Ville Vaajanen

News

A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure…