How to be a copywriter

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Pampered clients, the Mexican government and the toughest audience in the world

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…

Branding terms made simple

Branding

Brand When you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…

My favourite brand – and why you’ll not find it in a shop

Branding

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand. If I want to buy…

What’s branding got to do with copywriting?

Branding

Branding is often seen as being all about how a product looks – its logo, packaging, design and stuff like that. But, alongside the designer or art director, the copywriter also has an important part to play. You couldn’t imagine a Coca…

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Why the world’s best brands are the world’s best brands

Branding

Brand image is probably the most important factor in what makes a company successful. Get it right and you can develop an enterprise that will become a world beater and a top known name. The world's best brands are an ever-changing chart but…

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Miriam Freelance Copywriter

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Freelance copywriters – they’re everywhere. Or so the internet would have you believe. But there’s a world of difference between people willing to string a few sentences together for money and those whose writing is the product of a whole…

Multi-award winning creative director

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Why is branding so important?

Branding

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company. Because what…

Brand activation – wherever, whenever, however

Branding

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…