How to be a copywriter

Accessibility Starts with Sound: Why Copywriters Need to Think Beyond the Screen

As a copywriter, you might be guilty of getting so caught up in visual perfection that you spend hours tweaking your line breaks, fiddling with whitespace, adjusting sentence lengths, and tweaking the headline so that it "pops" at just the right…

Copywriters: Thrive Writing TikTok Video Scripts

Copywriting Skills

In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 billion monthly active users globally, the short-form video platform is no longer just a playground…

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Overloaded? How Copywriters can Tackle 3 Underlying Causes of Overwork

Copywriting Skills

The life of a copywriter is often fast-paced, requiring the ability to juggle multiple tasks, meet tight deadlines, and craft compelling content that drives results. While this may seem like part of the job, many copywriters can find themselves…

Copy You Wish You Wrote

Copywriting Skills

Do you ever see a piece of copy and you think to yourself, ‘Damn, I wish I wrote that’? IKEA - Tomorrow Starts Tonight Copywriting is all about twisting meaning in clever ways, and IKEA absolutely nails it with their Tomorrow Starts…

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Procrastination: The Freelancer’s Path to Success… Eventually.

Copywriting Skills

In the past few days (...weeks), procrastination has become my overly familiar bedfellow. So-much-so that I had to write an article about it. Growing up, the traditional school curriculum treated procrastination as a sign of weakness.…

How to Craft a Winning Video Content Strategy for Copywriters to Drive Traffic and Boost Sales

Copywriting Skills

Today, video content accounts for more than 82% of online traffic. Therefore, video content is no longer a luxury. After all, "marketing is not anymore about the stuff that you make, rather the stories you tell." - Seth Godin, author. As for…

10 Steps to Content Mapping Mastery + 5 Tools

Copywriting Skills

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate,…

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B2B Copywriting for Software and SaaS Companies: Strategies That Convert

Copywriting Skills

B2B copywriting for software and SaaS companies isn’t as simple as writing about puppies or pizza. It’s more like explaining a high-tech gadget to someone who’s never seen one before—but with a twist. Your job is to take complicated…

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15 Content Marketing Trends That Need Your Close Attention

Content & Strategy

Content marketing is entering a dangerous new phase. It’s heading into a trough. You could call it……the dip of disillusionment. For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing…