How to be a copywriter

free-writer-expensive-copywriter-collective

NOTHING IS MORE EXPENSIVE THAN A FREE WRITER

Perhaps you will forgive me if I turn from my own words to the words of another writer: Australian author Richard Flanagan, who won the 2014 Man Booker Prize for "The Narrow Road to the Deep North". This is actually what I want to start by saying: “Much…

relevant-news-noise-copywriter-collective

Are you news or noise? Be relevant – it matters!

Branding

News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself…

disillusioned-content-writer-copywriter-collective

The Disillusioned Content Writer

Content & Strategy

5 Sources of Content Inspiration: Ironically, not all content writers are....what's the word....content with their lot. There's many a content marketer aka passionate writer, who doesn't want to write with an ulterior motive to generate…

naming-business-inspiration-copywriter-collective

Naming your business: 5 ideas to help inspiration strike

Content & Strategy Freelancing

It’s October 2016, and a guy on the TV is shaking his head, looking at his car which is squashed under a fallen tree. “I can’t believe Bob did so much damage!” Is Bob a new super villain? A nickname for a rogue digger? No, he’s…

5 Steps To Win The Battle Of Impostor Syndrome

Freelancing

Have you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”? If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the…

changing-business-life-copywriter-collective

Five years a freelancer

Content & Strategy Copywriting Skills Freelancing

Credit where credit is due, thank you Solomon Northrup, for your book as inspiration for the title of this post. I began my journey in freelance in 2010, and 5 years have given me a unique perspective on the cycle of what it means to be a freelance…

How to Become a Master Copywriter in One Year!

Content & Strategy Copywriting Skills

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…

deal-with-stress-freelancer-copywriter-collective

How to deal with stress as a freelancer

Copywriting Skills

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…

irresistible-copywriting-marketing-secret-copywriter-collective

The Secret to Marketing is Irresistible Copywriting

Content & Strategy

It should be no surprise that modern day business success is still a consequence of traditional marketing methods. These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…