How to be a copywriter

In one sense I arrived late to the party, in another I was there long before everyone else. Either way, I was copywriting for over 25 years before I actually realised it was a profession. Today, I’m a senior copywriter living close to Amsterdam…

I guess you could call me a nomad. Okay, I’ll be honest. It’s a classic case of itchy feet. I’m not hip enough to be called a ‘digital nomad’ though. I’ll leave that to the cool kids. I’ve lived all over – Ibiza, Majorca,…

  For someone who grew up introverted, it has been surprisingly easy to find icebreakers lately. People inevitably ask me, “How did a Canadian end up in Finland?”or, “How did an ex-banker end up as a copywriter?” or, “Why would…