How to be a copywriter

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Perfecting Your Craft as a Freelance Writer

Freelance writing has seen a huge uptick in popularity over the last few years. In 2017, there were over 57 million freelance writers in the U.S., and that number has grown thanks to advancements in technology and the rise of the gig economy. …

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Why do copywriters need to read between the lines to be successful?

Copywriting Skills

Successful copywriting is all about connecting with an audience. It's about convincing them to do something that we want them to. Sounds blunt I know, but let’s not beat around the bush, it’s the truth. It’s a bit like witchcraft without…

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How to Boost Your Skill Set to Win High-Value Clients

Copywriting Skills

Freelancers are always looking for high-value clients who can provide them with better-paid and more interesting work. This search is something that’s entirely in your control, with nothing preventing you from reaching your goals. Yet many…

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Copywriting Inspiration: 7 Places You Never Thought to Look

Copywriting Skills

When you see some copywriting pieces, you wonder if the copywriter is human. If they are, where do they get their inspiration from? What inspires them to write? It would surprise you that many writers get their inspiration from already existing…

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How to Write Bullet Points That Tease, Engage, and Persuade

Content & Strategy

Learning how to write bullet points … it’s one of the most effective ways any copywriter get any idea across to their reader. They help a copywriter articulate a particular—sometimes even complicated—concept in a clear, concise, compelling…

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Copywriting in Amsterdam and the Netherlands

Freelancing

Thinking of copywriting in Amsterdam - or somewhere else in the Netherlands? Want to work as a freelance creative copywriter in Amsterdam? There are lots of possibilities for those keen to make the jump, here are some insights to make the landing…

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4 Common Pitfalls of Freelance Work

Copywriting Skills Hiring a copywriter

Starting your own business online can be a great way to make money from home, but maybe you are looking for something a little more flexible. If so, a freelancing career could be the perfect solution for you. Congratulations! Going it alone…

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How a Standing Desk can Improve your Work Day

Copywriting Skills

Creative slumps and creatives slump. It’s hard to conjure up the next big idea with a bad back. Hunching over a desk all day is physically straining and professionally draining. As deadlines pile up and your shoulders tighten day by day, creative…

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How Freelancers Can Create More Accessible Content

Copywriting Skills

As a freelancer, it is just as important for you as it is for bigger brands to ensure the content you create is accessible to all. After all, if you want to succeed as a freelancer, you also need to make a name for yourself by establishing your…