How to be a copywriter

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5 hints for writing corporate documents that won’t bore your audience

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences…

Skills you need to be a freelance copywriter

Copywriting Skills

Interested in becoming a copywriter? Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…

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Is the Curse of Knowledge Ruining Your Copywriting Efforts?

Copywriting Skills

You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value…

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4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content

Content & Strategy

Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong. In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…

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City focus: Freelancing in Hamburg

Work Habits

Are you thinking of moving to Hamburg? Are you wondering whether you could get work full-time in an advertising agency there? Or freelance as a copywriter? Hannes, Copywriter Collective’s resident copywriter, knows a thing or to about them,…

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How to help your brain transform thoughts into writing

Content & Strategy

The most common complaint I hear from clients, friends and strangers whose eyes light up when I tell them I’m a marketing copywriter is, ‘I know what I want to say, I just don’t know how to say it’. If you suffer from this particular…

Which comes first: design or content?

Copywriting Skills

This is the ultimate ‘chicken or egg’ question for business owners and has likely been debated for just as long. The short answer is, of course, neither. Many people immediately think of design when they’re looking to create a piece…

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How Does Google Search Work? My Secret Traffic Hack Revealed

Content & Strategy Copywriting Skills

So you want to rank on Google? Well before Google you can rank you, it has to find you first. Or I should say, it has to find your content first. So how does Google search work? Search engines not only rank your pages, they also crawl and…

Why You Should Fire Some Customers

Advertising Copywriting Skills

This week I spoke to a new client who contacted me through the EAdvice service on my website. In her written correspondence she expressed concern about the overall profitability of her company. Of course, those were not the specific words she…