How to be a copywriter

never-say-client-phone-copywriter-collective

What never to say on a client phone call

It’s the moment of truth. Your lead magnet did its job – it generated a lead. (You do have a lead magnet, right?) You’ve scheduled a phone call with the prospective client. Now what? Well, first you’re going to do the proper research.…

The Big C: how to take it, how to give it, and how to make the most of it

One of the tougher sides (or “awesomeness-builders”, for those of you feeling extra positive today) of the word biz is that: you’ve gotta get comfy with The Big C. Criticism. Ok, before everyone hops aboard their proverbial high horses:…

sharpen-storytelling-skills-copywriter-collective

Sharpen Your Storytelling Skills to Earn the Audience’s Attention

Copywriting Skills

Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of…

Thoreau probably approved of your procrastination, & other observations on the power of delay

Copywriting Skills

You know that feeling when you find a quote, and it smacks you across the brain like a ton of thought-provoking bricks? On my internet travels last week, I stumbled upon a particularly awesome line from writer, transcendentalist, and neckbeard…

thoughts-vs-feelings-copywriter-collective

Do Thoughts Come Before Feelings, And Does It Matter to Copywriters?

Content & Strategy

Did you know that it’s axiomatic in the direct marketing world that thoughts create feelings? And that it’s not the other way around? Feelings don’t create thoughts… thoughts before feelings. I must confess that over the years I’ve…

secret-mesmerizing-sales-copy-copywriter-collective

The secret to mesmerizing sales copy

Content & Strategy Copywriting Skills

You’ve been there. We all have. It’s a day like any other. You get in the car and you’re driving down the street to the grocery store. Suddenly out of nowhere you wonder if you left that pot of water on the stove. Geez… it could boil…

right-keyword-phrases-copywriter-collective

Discover the right keyword phrases: think like a reporter!

Content & Strategy

Do you have an awkward feeling that your website’s keyword phrases could be better? Can your target audience easily find your website? Looking for some handy tips? Well, I am certainly game for any new SEO (Search Engine Optimization)…

move-business-forward-copywriter-collective

How to move your business forward in 30 Minutes a day

Work Habits

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan. Freelance…

create-content-marketing-wins-copywriter-collective

4 Tips to create content and marketing wins

Advertising

In addition to writing and editing for clients, I’m often hired to advise them about Internet marketing and public relations. So I thought I’d make you my pretend client for a moment and share a few related tips structured around some recent…