Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

website-traffic-tips-copywriter-collective

Is the Problem Traffic or Copywriting? – Website Traffic Tips

I recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients? The first thing we needed to do was some detective work. Why? Because we don’t know if…
expensive-copywriter-collective

Why copywriters are expensive

I'm going to make an educated guess about you. You pay a hairdresser to cut your hair and hire a mechanic to mend your car. When your boiler breaks down you get a plumber to fix it. For jobs that you can't do yourself, you employ a professional. Then…
improve-website-content-copywriter-collective

3 tips to Improve Website Content

What’s more likely to grab your attention? A formal business speech, or an animated friend telling you a story? Well it's the friend, obviously. Because they’ll be talking conversationally and throwing in a question now and then. Actually,…
copywriting-advice-copywriter-collective

90-Year-Old Copywriting Advice That Still Works Like a Charm

Allow me to introduce you to one of my favorite people. Though long-dead, he’s still a total boss. Ladies and gentlemen, please meet Claude Hopkins, whom I like to refer to as the Original Gangster of Advertising. Claude Hopkins is the…
quick-copywriting-rules-blogs-copywriter-collective

5 Quick Copywriting Rules for Blogs

According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that…
serious-brand-sales-copywriter-collective

Serious About Brand Sales? Don’t Send a Journalist to Do a Copywriter’s Job

Do you want to increase sales for your business? I’m about to take a very strong stand on business writing and specifically, clear up misunderstandings regarding copywriting. I have finally reached my limit on “content marketers” taking…
get-stuck-copywriter-collective

When I get stuck, here’s how I break through

The little group of Jamaican children kept glancing at me. And pointing. And giggling. I was 17 at the time, and visiting Jamaica as part of a church group on a mission trip. We helped to convert an old warehouse into a church/school…
get-interview-copywriter-collective

Get an interview for your business content

Interviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by…
help-write-headlines-copywriter-collective

How a simple tool helps me write headlines with confidence

In many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Oglivy, among the most successful copywriters of all time: On the average, five times as many people read the headline as read the body…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What…
freelance-advice-copywriter-collective

Advice on Being a Freelance Copywriter – 10 Things I’ve Learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1. Like your…
back-neck-pain-relief-desk-people-copywriter-collective

Back and neck pain relief for desk people

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip. If you’ve ever experienced…

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